Friends told me it was too good to be true. Any movie? Any day? Any time? At all my favorite theaters? For TEN dollars a month?! I couldn't get my family or friends to join because they were waiting for the proverbial ball to drop—to be able to say that they told me so. So, while they paid full price every time we went to the movies, which was quite often, they paid the regular cost, and I merely swiped my MoviePass card. I saw quite a few films, but to ME, quite a few equaled, perhaps, a dozen (give or take) since I joined last September. Prior to MoviePass, I would see maybe 3-4 a year due to the ridiculous prices. So I was happy to say that I got the last laugh with the naysayers, even if it was only for a little while longer.
The rules began to change, then change once more, and yet, again, but my spouse and I, we were tough. We were hard-core MoviePass warriors, who rolled with the punches and who were loyal to the people who pumped life into the moviegoing experience again. We took pix of our tix, no problem. We planned our movies around the peak times with the lightening bolts. We didn't care that we were required to "check in" prior to purchasing! Yet people complained, and they did so with every single change that the company made. WHY would ANYONE complain when this company is providing the opportunity for people to see movies that, perhaps, they wouldn't have been able to see otherwise, for merely TEN dollars per month?! It was (and still is) incomprehensible to us to understand why people weren't thankful and cooperative with MoviePass' services. I mean, if the rules were such, we would've happily donned pink tu-tus and ballerina shoes to the theater in order to have the privilege of watching movies with the swipe of our MoviePass cards! We would've paid $20/mo. EACH. He'll, I would've advertised for them for free in an effort to establish more revenue!
But rumors on social media began circulating about the financial stability of the company, especially in comparison to other monthly movie subscription companies muscling their way in for a shot in the ring. Well, they may have the capital, and they may have their perks, but to my knowledge, MoviePass is the ONLY company that offers major flexibility and freedom of choosing from a list of theaters as opposed to being forced to patronize that one establishment. Now THAT, I do not like at all, and that is why I won't sign up for a subscription elsewhere.
It did, however, become time for us to part ways with MoviePass. The important thing that should be made abundantly clear is that we really didn't want to. When the choice of movies was reduced to between 3-4 choices, none of which were too appealing, it began to sink in that our days as MoviePass warriors would be numbered and we'd have to admit defeat. Neither they nor we are at fault. We weren't going to the movies anymore; we were just paying the twenty dollars. From day to day, I'd visit the app and check out the titles playing. I'd negotiate with my subconscious, determined not to pull the plug until I truly found no sign of life. This past Friday we wanted to see a movie. Friday was always my favorite day of the week when I was younger—it still is. We searched for movies, hoping there'd be something, anything that was remotely interesting. We were shocked. There were zero movies available to be seen, not one. We checked other theaters, but it was the same for each. My unconscious poked me in the ribs, and for a moment I could picture a sarcastic smile on her face. I could hear the naysayers chant 'I told you so!', but more importantly, I felt sad. Maybe in the near future something will happen to resurrect the MoviePass we once enjoyed wholeheartedly. I wouldn't mind paying more than $9.95 if it meant that I could enjoy the movies the way they were meant to be....Until then, we simply can't continue to pay for a service we really don't use.
The day that we never really thought would come was somehow upon us. The day when white flags were raised, the battle ceased, and the accounts of two MoviePass warriors had simultaneously flat-lined.